Parenting is the hardest job in the world, they say. So many joys and challenges! Constant decisions need to be made on what is the best for your child. 

Yi! Nutrition was started by four parents who found drink and snack options for sport, very limited for kids between the ages of four and 13 years. Most, if not all, sports nutrition products are formulated around adult nutritional requirements, not considering the impact of these products on our children’s health. 

We transformed one of our frustrations into innovating a brilliant solution: sports drinks that are suitable for the active KID. Our parenthood-inspired products will support you in making nutrition choices easier. 

Our mission is to support fellow parents in making informed decisions about sport supplement use and providing suitable solutions, namely assisting you to help your child to reach his/her full potential.