Parenting is the hardest job in the world, they say. So many joys and challenges! Constant decisions need to be made on what is the best for your child. 

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Yi! Nutrition was started by four parents who found drink and snack options for sport, very limited for kids between the ages of four and 13 years. Most, if not all, sports nutrition products are formulated around adult nutritional requirements, not considering the impact of these products on our children’s health. 

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